Engaging your policy audience effectively

Crawford School of Public Policy | Executive course


Organisations seek to influence behaviour through the implementation of policy. Achieving this objective requires people to read the policy, they must understand its contents and be persuaded to implement it. This course looks at identifying audiences, writing effective policy and managing engagement in order to produce change.

Course date: 
9.30am–4.30pm 1 August 2018
#132, Crawford Building, Lennox Crossing, ANU

$1,350 GST incl; Group discounts applicable

Course overview

One of the overarching goals of policy development is to drive change. With internal policies this may be as simple as ensuring staff provide the expected length of notice for recreational leave, and for external policies the change sought could be as complex as reducing greenhouse gas emissions.

Whatever the objective is, policy makers must be able to influence behaviours. Without persuading people to act differently, policy is simply a piece of paper.

The APSC has said: “policy makers and programme and service model designers need a more sophisticated understanding of the factors influencing human behaviour.”

This course focuses on writing policies your audience will read, understand and implement. It looks at building engagement into policy development and how to effectively communicate with your audience.

Course convenor

Ms Kristen Connell

Kristen Connell is a communications skills trainer who focuses on building written communication skills, media management, and negotiations skills. Kristen holds a BA in Journalism and graduate qualifications in Business Management. She worked as a journalist for nearly seven years, including five years in the Press Gallery at Parliament House in Canberra. She has provided media advice to Federal and State politicians during two election campaigns.

In addition, Kristen has spent nearly a decade undertaking public relations, media management, strategic planning, workshop facilitation, lobbying, policy development and project management for high profile national organisations and government agencies.

Updated:  24 March 2017/Responsible Officer:  Crawford Engagement/Page Contact:  CAP Web Team