New approaches to saving water: practical application of behavioural socio-economic modelling


Event details


Date & time

Tuesday 04 May 2010


Acton Lecture Theatre, #132 JG Crawford Building, ANU


Dr Don Perugini


Henry Keenan
6125 5559
Financial and environmental sustainability is behavioural. The development of policy as it relates to sustainable resource use requires an understanding of socio-economic behaviour, which is incredibly complex (non-linear), dynamic, distributed, heterogeneous, and human-centric. This understanding has often been missing from policy approaches in the past. Intelligent Software’s agent-based microsimulation platform, SimulAIt, provides a practical approach to redressing this. SimulAIt’s bottom-up, modular and scalable approach; ability to incorporate dynamic quantitative and qualitative data, knowledge and rules; and ability to integrate social, economic and engineering data in a holistic model, enables the creation of highly accurate and detailed simulations. These simulations can be used to observe and predict system behaviour and, more importantly, to gain insight into how different influences can achieve desired future outcomes. SimulAIt has been applied to the water industry in various Government organisations, accurately modelling up to 2 million households and their behaviours to inform policy decisions in water conservation and behaviour change, rebates, pricing and trading.

For over 10 years, Dr Don Perugini was a research scientist in the Defence Science and Technology Organisation, using artificial intelligence and agent-based modelling to support strategic planning and decision making. In 2006 Dr Perugini founded the company Intelligent Software Development, which applies the same underlying socio-economic modelling and predictive analytics technology commercially. Using its multi-award winning simulation platform, SimulAIt, Intelligent Software provides powerful decision support tools and consultancy for business, Government and Defence in areas such as strategic planning, policy design, behaviour change, demand management, market research, and financial and environmental sustainability.

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