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Sending the right message

17 October 2013

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Every day hundreds of people wanting their stories told approach the news media. The media filter and analyse information and as a policymaker, it’s vital to communicate clearly and effectively to make sure your message isn’t muddled.

If you’re a public servant who’s a key player in developing or delivering policy messages to the media then this is your chance to brush up your skills.

Now is the time to learn how to deal with the media in an effective way to equip you and your department with essential skills to convey your policy messages.

David Marshall AM, head of TalkForce Consultants and Trainers will facilitate a half-day Crawford School Executive Education course about media handling for policymakers. The course will look at the pitfalls of poor communication and explore ways to stay on message.

Mr Marshall said that delivering clear, concise messages to explain complex policy issues is a challenge faced by many public servants.

“A critical responsibility of those developing policy is considering how it will be communicated, not only in the media but to other departments and stakeholders.

“This workshop will help those charged with ‘selling’ a policy to do so in an articulate and succinct manner,” he said.

Mr Marshall will present case studies and provide training that will address the challenges confronted in a government environment. You will learn everything from developing the message to delivering the message.

Mr Marshall was a former Chief Executive of various communication companies and has been responsible for the managements of Canberra’s major tourism events. He also has extensive experience in broadcast media.

The course will run from 9am-1pm on Wednesday 23 October 2013 at Crawford School.

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