This paper studies the nutritional impact and the adjustment in consumption as a result of the 2005-2010 rice price increase in rural Bangladesh. We compare the net rice buyers, who suffer from a negative income effect, with the self sufficient households. Our findings indicate that rural households in Bangladesh cope well with the surge in the domestic rice price as indicated by the absence of any effect on their calorie intake and food diversity. Income plays a crucial role in dietary diversity indicating the importance of effective income support programmes at the time of food price shocks.